Sommelier of the Year (Asia) Miss Charuk Chochan – Conrad Koh Samui, Thailand

(pronounced suh-mal-‘yAy) In Medieval Provençal times they were saumaliers, animal pack drivers who evolved during Middle French kingdom to become court officials charged with transportation of supplies. So what does a modern day Sommelier actually do? Well, Wikipedia outlines as such, “A sommelier or wine steward is a trained and knowledgeable wine professional, normally working in fine restaurants who specializes in all aspects of wine service as well as wine and food matching. The most important work of a sommelier is in the areas of wine procurement, wine storage, wine cellar rotation, and expert service to wine consumers.”


A reasonably accurate job description although perhaps a little parched as our new-age sommelier has evolved to a higher learning with a wine Jedi cognizance and a seventh sense that can psychoanalyse a diner, marry the person, the dish and the wine in seconds. They are now the gateway to wine discovery equipped with clairvoyance in food and wine trends, inspiring thirst around the world.

As the arbiters’ of wine lists, the restaurant patron should embrace their knowledge, skills and talent as they are hopelessly and passionately obsessed with wine and will take you on journey of gastronomic enlightenment. And our new-age sommelier is no longer confined to fine dining and can be found in casual eateries, wine bars, gastro-pubs, winery restaurants, wine stores and you’ll even bump into an air-sommelier at 30,000ft these days.

The Wandering Palate Sommelier of the Year (Asia) is not arrived at by vinous gladiatorial competition nor through academic prowess; rather it is awarded to a sommelier that has displayed exceptional communication skills and talent in engaging restaurant patrons – there is no higher qualification than people skills – delivering in what is the most vital role of a sommelier, outstanding wine service and ensuring the customers has a memorable wine and food experience.

Further criteria of this award looks for uniqueness in the wine list presentation or program that the sommelier is involved with and a high degree of competence in the pairing of wine to food in challenging cuisines or dishes. This award also recognize the future potential of the recipient; that they on a trajectory of further learning and have a promising career ahead of them in the hospitality or wine industry.

Conrad Koh Samui Resort Sommelier Khun Cha – The Wandering Palate Sommelier of the Year Asia

This year’s recipient is Miss Charuk Chochan who is the Resort Sommelier at the Conrad Koh Samui, Thailand,

Having worked with Khun Cha I was most impressed with her ability to communicate with many different nationalities and the multitudinous of cultural tastes and demands that comes with the international patronage of a tropical resort.

She has championed a dynamic wine selection and unique approach to matching wine to contemporary Thai Cuisine in their flagship restaurant, Jahn; furthermore having a multitude of wines by the glass perfectly tailored to the different cuisines and environments – from alfresco, poolside dinning to Pan-Asian all-day grazing – achieving an palpable sense of wine culture and raising the standards of wine service in the region.

Khun Cha has 8 years of experience working in the luxury hotel industry and discovered her passion for wine when working in an Italian restaurant. By attending training courses in Hua Hin and Pattaya as well as extensive self study she translated her passion into knowledge – the promotion to wine guru at Anantara Samui followed shortly.

In September 2008 she won her first title, being “Champion of Southern wine butler”, a competition in which sommeliers from several Southern provinces participated. Two top 20 places in the Thailand Best Sommelier competitions 2009 and 2010 followed, until she won the title of first runner up of Thailand Best Sommelier in June 2011, shortly after she had joined Conrad Koh Samui.

In her role of Resort Sommelier Khun Cha directs wine sales and trains the service team, along with the continuous fine tuning of the resort’s wine list. She is on-hand throughout the resort advising guests on wine selections and also hosts wine classes and wine dinners in the Conrad’s private wine cellar, as well as directing on-going visiting winemaker events.

In recognition of her skills and genuine passion for wine, The Wandering Palate has collaborated with five New Zealand wineries and Central Otago Pinot Noir Limited to send Khun Cha on an extensive research tour on New Zealand’s vineyard regions, from North Island to South Island and attend a 4 day intensive workshop in Central Otago called E’SENSUAL PINOT featuring a full programme of in-depth tastings and seminars, vineyard tours:

Wairarapa/Martinborough – Schubert Vineyard –

Martinborough – Ata Rangi

Marlborough – Spy Valley –

–       Waipara Valley – Pegasus Bay –

Central Otago – Felton Road –

Central Otago Pinot Noir Limited –


I would like to acknowledge the generous and altruistic support of these vineyards, with special mention to Schubert Vineyard for their efforts in putting together the itinerary for Khun Cha. All of these vineyards have the vision of supporting the emerging wine market of Thailand; perhaps overshadowed by the bourgeoning growth in the China market however, the ASEAN region is a strategic growth area for wine consumption and not only because of the increasing wealth of the region but also the fact there are more resorts and hotels in South East Asia than anywhere else in the world.

It is also very evident that the pure-fruited and approachable wines of New Zealand are well-suited to many aspects of Thai cuisine to which there is a fast-growing popularity and strong following for these wines.

Thailand is indeed already a sophisticated wine market and in my workings there I have been amazed at the availability of top wine producers and the level of genuine enthusiasm, professionalism and due care in transport and storage conditions by many wine merchants there. In particular I would like to commend the dynamic portfolios and professionalism of Vanichwathana (Bangkok) 66-2221-5354 and Wine Gallery (Bangkok) 66-2662-1345.

I would also like to acknowledge the cooperation and support of the Conrad Koh Samui management in making it possible for Khun Cha to pursue further wine knowledge and hands-on vineyard experiences, with a special mention to Food & Beverage Manager, Roman Nieschlag, the most humblest gentleman behind the scenes orchestrating all these elements.

Ladies and Gentlemen, please put together your hands in applause for our Sommelier of the Year Asia, Khun Cha. And I can highly recommend you visit her at the Conrad Koh Samui for an all-round gourmet experience and horizontal meditation!


You might also like:

The Wine Escapade of Stephanie …embarking on a voyage of wine discovery (updated)
Following our Sommelier of the Year Asia, Khun Cha, on her New Zealand vineyard tour
Transport Etiquette in Koh Samui Thailand
The Cleansing Ale
Conrad Koh Samui Sets New Benchmark for Wine Appreciation among Thailand’s 5-star Resorts with Bespoke Wine Programme

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