Singapore Beaujolais Nouveau Festival 2010

Singapore Beaujolais Villages Nouveau 2010 by Picotin Restaurant & Georges Duboeuf WinesPicotin Restaurant & Georges Duboeuf Wines – Thursday 18 November 2010

Le Beaujolais Nouveau est arrivé! (New Beaujolais has arrived!)

Every third Thursday of November, France erupts in massive celebration in honor of the unveiling (or should we say uncorking) of the Beaujolais Nouveau wine. Beaujolais Nouveau, which is a young wine (only 6 weeks old) comes from a region south of Burgundy in France.

It’s rumored that the light-bodied and fruity wine must be finished by Christmastime and the French government has put regulations delaying the wine’s release until the third week in November. This means the arrival of the new Beaujolais is warmly welcomed in France.

All over the country, grand traditions have developed in honor of the release of the Beaujolais, with the biggest festival taking place in Beaujeu, the capital of the Beaujolais region. This little city springs to life during this weekend in November, hosting a massive party called Sarmentelles.

The party gets its name from the French word for cuttings from the canes of grapevines called sarments, which are burned in the center of town just prior to the grand midnight unveiling. Then the huge barrels are opened with much fanfare and party-goers indulge in the new wine for the festival’s 3 day duration. Other areas in France also boisterously celebrate the arrival of the Beaujolais Nouveau.

Lyon hosts the Beaujolympiades (Beaujolympics), marking the release of the wine with music and fireworks followed by 2 days of sampling. In Paris, restaurants and bistros host their Beaujolais Nouveau parties, staying open through the night and uncorking hundreds of bottles after midnight. Wherever you may be traveling in France, this is a great night to celebrate life, wine, and a grand French tradition.

Beaujolais Villages Nouveau 2010, FranceThe Beaujolais Nouveau is also celebrated all over the world and it has a history of fantastic parties in Singapore as well! This year The Singapore Beaujolais Nouveau Festival 2010 will be organized at Picotin Restaurant on an initiative and with Les Vins Georges Duboeuf (Georges Duboeuf Wines).

It will follow the pure tradition with an abundance of French food delicacies (Buffet), free flow of Beaujolais Nouveau wines, and entertainment performed by the best French music band in Singapore “The group” (lead Singer Natalie Ribette). All participants will also have the possibility to enter a lucky draw and to “Win a Trip to France”, thanks to AIR FRANCE, Exclusive airline partner of the event.

The PICOTIN is a family-style European Bistro, situated in the revamped Horse City along Turf Club Road, Bukit Timah and has hosted many Beaujolais Parties in the past… PICOTIN houses a bar and a bistro that serves wholesome, appetizing and uncomplicated European cuisine 7 days a week. Open daily from breakfast through dinner.

PICOTIN is a collaboration between the Saint Pierre / Relais Chateaux Group by award winning chef and co-owner, Emmanuel Stroobant together with talented and prominent F&B personality Jacky.

Les Vins Georges Duboeuf & Beaujolais are something of a love story; a story about the marriage between the Duboeuf family and the Beaujolais “Terroir”, which started in 1964 by Georges Duboeuf, the son of a winegrower. Their policy of tradition and quality has led the company to a spectacular success around the world, as seen with their Beaujolais crus, Maconnais & Rhone Valley wines. Today, as one of France’s largest and best known wine merchants, Georges Duboeuf; the man who put Beaujolais Nouveau on the world’s lips;  continues to balance tradition and commercial growth with its expanded regional offer of fine wines, from Beaujolais to Languedoc.

The Singapore Beaujolas Nouveau Festival 2010 is supported by The Wandering Palate

Quote from Curtis Marsh on last year Beaujolais Nouveau 2009:
Georges Duboeuf describes the 2009 vintage in the Beaujolais region as “Very good, perhaps too good!” He opines, “It is more of a generous wine in which the grapes have been picked at outstanding level of ripeness producing some hearty, superbly well-balanced wines full of rich, smooth flavours. They have charm and class, smooth and succulent in dark berry flavours; blackcurrants, bilberries and black cherries.

Les Vins Georges Duboeuf wines are available in Singapore in many retail shops and are distributed by Monopole Pte Ltd company, a highly driven and progressive new distributor of fine wines and premium beverages on the Singapore market.

So look out for the flamboyant and floral labels and come celebrate the Singapore Beaujolais Nouveau Festival 2010 by Georges Duboeuf at Picotin on Thursday 18 November from 6.30pm until late!


Singapore Beaujolais Nouveau Festival 2010

Date: Thursday, 18th November 2010
Venue: Picotin Restaurant, 110 turf Club Road, Singapore 287992
Price: SGD$55 net at the door / person
(*Free Flow of Georges Duboeuf Beaujolais Nouveau &Traditional French buffet)

*Live band entertainment “The Group”

*Lucky Draw “Win a trip to France”& many other prizes

For individual booking and group reservation, contact +65 6877 1191

Facebook event page

For further information on Les Vins Georges Duboeuf and Beaujolais Nouveau 2010, please contact:

Camille Zanette
Red & White International (Asia) Pte Ltd, Marketing Coordinator
Tel: +65 6536 2052
Fax: +65 6536 2049
Email: camille.zanette@redandwhite.net
Website: www.redandwhite.net

Partners:
Picotin Restaurant – www.picotin.com.sg
Monopole – www.monopole.com.sg
AIR FRANCE – www.airfrance.sg
The Wandering Palate – www.thewanderingpalate.com
Georges Duboeuf Wines – www.duboeuf.com



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One comment to Singapore Beaujolais Nouveau Festival 2010 | Comments Feed

  • Thakeerabu says

    Rien e0 voir. On n’est pas e0 Shanghai. Ici il n’y a pas assez de Frane7ais pour faire vivre une seule boulangerie. Les etlcnis sont tous Chinois (quelques Japonais aussi) et viennent acheter un petit morceau de prestige e9tranger. On trouve e0 cf4te9 quelques bouteilles de chateau margaux ou de mouton-rothschild e0 4000 yuans la bouteille, probablement imbuvables apre8s quelques temps dans la vitrine violemment e9claire9e. La de9monstratrice qui s’affairait autour de la table du beaujolais nouveau le faisait gofbter dans de petits gobelets en carton, ceux qui servent dans les hf4pitaux en France pour apporter la dose de pilules au lit du patient. Bonne volonte9 et fausse note e9vidente.

    March 16, 2012
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