The ‘Wandering Palate’ examines the evolution of white wine consumption in Asia with an inclination towards chardonnay.

As wine consumerism trends evolve in Asia, it is interesting how some of the fashions that profoundly affected the world wine stage in the past have completely eluded the wider Asian market.

You may recall the ABC (anything but chardonnay) syndrome. Well this is practically irrelevant in the Asia market, unless you want to change it to ‘another brilliant chardonnay’, as that is exactly the state of play with the Asian palate embracing the lustre of the variety.

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A conversation centred on the rapidly evolving Asia wine market with wine writing colleagues the other day brought to light the growing divergence in preference for wine styles or grape varieties between countries and metropolis’s around the region.

All of us are resigned to the fact red bordeaux or anything with “Chateau” on the label presently rules in mainland China and to a large extent Hong Kong, the umbilical supply chain of this commodity.

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The Wandering Palate predicts a renewed enthusiasm for the wine worlds must unfashionable white grape, particularly in the Asian market – only with an antipodean accent.

Gewürztraminer has unquestionably been the most maligned and misunderstood white grape amongst wine consumers over the last decade, even amongst wine enthusiasts and connoisseurs, it has been and arguably still is, out of favor.

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